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About Joanne Edwards

Joanne is a womenswear designer and milliner based in London, with more than ten years of experience working within the fashion industry.

She is passionate and has an impeccable attention to detail with her main focus being commerciality and trends.

Joanne is the proud creator of a headwear business and was taught by - and worked for - some of the leading names in the headwear industry, including innovative milliner Noel Stewart and couture milliner Edwina Ibbotson.

She designs and handcrafts women's hats, headpieces and bridal accessories, for every occasion from weddings and racing events to cocktail parties.

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Services We Offer
Ideas need to be translated into visuals which help turn an idea into a product. Visualising a concept means you’ll need some or all of these: sketches, illustrations, technical drawings, mood boards, line sheets …etc
Samples are prototypes made to model design ideas and made in order to finalize the pattern for production. Sampling should take place during the first phase of design (R&D) because you can’t get to selling (second phase) if you don’t have production (third phase). There are a few types of samples usually made, the main ones being prototype/toile, 1st sample, sealed/final sample, salesman sample, pre-production sample.
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